The four teams are in position, ready to take over SEM fortifications. A telegram has been comunicated to all members which have transmitted the information to their own technical correspondants in charge of plugging-in the tag plan. This telegram precisly explains how to install the spying softwares needed into the differents web applications concerned.
Google analytics, so as the different tracking systems, were plugged-in so they can intercept all the relevant informations. And thank to those informations, the teams will be able to refine every day the global strategy on keywords purchase, marketing announces etc.
In the mean time the first two parts of the report have been sent to our general chief operator. As all teams have been abled to gather the essential information because of their recurrent contacts with their clients, we have been able to define what is their communication strategy, on which industry do they stand and what marketing tools do they use as an action leverage.
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