Starting to feel settled

The four teams are in position, ready to take over SEM fortifications. A telegram has been comunicated to all members which have transmitted the information to their own technical correspondants in charge of plugging-in the tag plan. This telegram precisly explains how to install the spying softwares needed into the differents web applications concerned.

Google analytics, so as the different tracking systems, were plugged-in so they can intercept all the relevant informations. And thank to those informations, the teams will be able to refine every day the global strategy on keywords purchase, marketing announces etc.

In the mean time the first two parts of the report have been sent to our general chief operator. As all teams have been abled to gather the essential information because of their recurrent contacts with their clients, we have been able to define what is their communication strategy, on which industry do they stand and what marketing tools do they use as an action leverage.

Heticians are looking for an advertiser with an e-commerce website

Making teams is one thing, finding sites is another!

Heticians teams are now confronted with their first challenge, which is to find the advertiser that matches their expectations.

To meet the criteria imposed by the teams, we need an advertiser who:

• Has never made Adwords campaigns
  
• Has an e-commerce website
  
• Has few competitiors on keywords, or is positioned in a nich market
  

However, how hard it is to find an advertiser that meets these requirements!
After exhausting their contact book and failing to find an advertiser, Heticians had to show incredible talent and creativity in order to find the appropriate advertisers.

The eventual winners are:

• Natural glam
  
• Source of music
  
• PN Store
  
• Attakus
  

What will be the next challenge for our teams?

Google challenge : the first

The Hetic division splits in four battalions and each hold on a target and a strategy well-defined.Each Hetic's battalion is composed of five members. Each member has specific skills which will be beneficial to the team.
The strategy involves that hostilities will start on the 3rd of May 2008. At this moment, the Hetic student machine will be launched on the way of glory, and nobody will be able to stop it.
Arm your mice, the war is close !